Moving to Bakersfield allowed Bolthouse to really grow
Bolthouse Farms is a fourth generation family farm that began commercial farming in Michigan in 1915. Bill Bolthouse Sr. had a vision in the 1960s, as chain grocers were developing their scope and reach into American lives. He believed that if you could supply carrots year round, you could market better to those chain stores and deliver a higher quality product to consumers.
So Bill began traveling the country: Texas, Florida, Georgia, California, Arizona, looking for a temperate climate in which to grow carrots. He discovered the San Joaquin Valley and moved the operation to Bakersfield in 1972, essentially "betting the farm" that Bakersfield and the Central Valley region would be the most ideal environment to grow carrots year round. At the time, it was considered a huge risk, but today Bolthouse Farms has grown to become one of the world's pre-eminent suppliers of fresh-cut carrots, one of the many products that Bakersfield's abundant landscape provides.